Avatars and brand ambassadors can both make your videos more engaging and help increase brand recognition. However, it's important to understand the differences between the two and how each can support your branding strategy.
Avatars vs. Brand Ambassadors
Avatars
Avatars are characters created from stock photos that can be animated into videos. Because these images come from shared stock libraries, they are available to anyone with access to those libraries. While they aren't exclusive to your business, using the same avatar consistently across your videos can help create a recognizable visual identity for your brand.
Note: Children’s photos can be animated, but they cannot speak by default. Voice generation for child characters is unavailable in ActiveCast due to complex licensing terms governing the use of children’s photos in AI-generated videos, even when parental consent has been provided.
Brand Ambassadors
A brand ambassador is an individual who represents your business exclusively. This can be a real person or a custom AI-generated character created specifically for your brand.
To use a real person's likeness or an exclusive AI-generated character for commercial purposes, you must have the appropriate legal rights or agreements in place. Because of the licensing, creation, or contractual requirements involved, brand ambassadors are typically more expensive than stock-based avatars.
Note: With ActiveCast it is not possible to generate an Avatar or exclusive Brand Ambassador from scratch. However, you can make minor adjustments to a character’s appearance using the Scene Builder tool. Each Scene generation requires additional credits.
Using Avatars and Brand Ambassadors on ActiveCast
ActiveCast includes a library of stock photos that are designed to be used as avatars. These characters are intended to help you create engaging videos but are not exclusive to your brand.
If you already have a brand ambassador and the rights to use their likeness, you can upload their photos to ActiveCast and animate them to create personalized marketing videos.
Note: You must have the appropriate license or permission to animate any image you upload with AI video generators. If you are unsure whether you have the necessary rights, please check with the photographer or the platform where you obtained the image.
How to animate your characters
Creating videos with avatars or brand ambassadors is quick and easy.
For Avatars: Choose a photo from our built-in library. You can keep the same avatar across all your videos while customizing settings such as the Action Template, Camera Motion, Action Prompt, Narration, etc., to create fresh, engaging content. You can also tweak an image with the help of our Scene Builder.
For Brand Ambassadors: Upload a photo of your brand ambassador, customize your video settings the same as for Avatars, and generate personalized marketing videos featuring the same recognizable person across your content.
For detailed instructions on creating videos with ActiveCast, see the article How can I generate my ActiveCast videos?.
If you have any questions, our support team is always happy to help via in-app chat or email at [email protected].
We look forward to seeing your brand thrive with ActiveCast videos!