Are you making  great video content  and ready to take your marketing up a notch? Have you been running campaigns and boosting posts on Facebook for ages? Have you never done a campaign before? For every business, big or small, that uses the power of Facebook to grab leads and make sales online, it’s essential to understand how this mega advertising platform operates.

Don’t get intimidated by new terms or a little arithmetic. We’re going to walk you through how to use one of the most powerful solutions that Facebook offers today: Conversion Optimization.

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